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Jennifer Labit

Cotton Babies Founder + CEO

Mother of 4

St. Louis, MO

Jenn is the founder of Cotton Babies & creator of bumGenius, Flip, and Econobum, worldwide leading cloth diaper brands. She has four children (Andrew, Oscar, Elsie and Louis) and holds an MBA from Washington University. When she's not working full time, she enjoys teaching business leaders how to implement sustainable economic & social change.

Author Archives for Jennifer Labit

Building Businesses
November 21, 2017 12:21 pm | by

Not long ago, we were approached by Little House on the Prairie regarding licensing prints on our diapers. As I considered the opportunity, my daughter brought home the books and began reading the series. As she read, she was filtering those stories through the lens of current political and social events, reflecting wisdom and awareness beyond her years. In her own way, she was reminding her mama about the importance of learning from history through our modern experience and reflecting that learning experience into something purposeful for the future. As we engage with early pioneer history, we find stories to

Author Archives for Jennifer Labit

We’re Giving Away an Ultra-Limited Edition bumGenius Diaper!
December 20, 2016 12:10 pm | by

We’re reaching back into our drawer of bumGenius prints that “never were” to pull out another ultra-limited edition print.  There are five total diapers in this print.  Four of them will be given away, right here on our blog.  One will be sold on eBay.  To enter to win this limited edition diaper, subscribe to our email list.  Additional entries are available by sharing the raffle on your social media profiles.  Entries will be accepted until December 27, 2016 at 3 p.m. Central Time.  Good luck to all of you! a Rafflecopter giveaway Eligible entries must be posted no later

Author Archives for Jennifer Labit

Our Employees Bring Babies to Work… and We Make it Work
May 19, 2015 8:08 pm | by

Having started my business with a little person in my lap or crawling around my feet, I am an avid advocate for parents who want to bring a baby to work for a period of time after returning from maternity leave.  Making this allowance for employees enables them to further develop the parenting relationship after baby joins their family and, where applicable, also elongates the length of time a parent is able to exclusively breastfed a child.  Employers who want to have a family friendly environment can make some simple adjustments to their employee manual that allow this to be possible and productive for both the

Author Archives for Jennifer Labit

Cloth 101: Washing Cloth Diapers, A Look at the Last 10 Years
May 18, 2014 11:12 am | by

I recently read a post in a forum from a cloth diapering mom complaining that her cloth diapers weren’t clean.  Her friend had told her to use a sprinkle of detergent when washing her cloth diapers.  She was frustrated because the amount of detergent she was using wasn’t working.  As I read the responses, I realized that many of the people writing had profiles that were relatively new and were probably unaware of the history of washing recommendations in the cloth diaper industry.  This post grew out of a desire to bring some clarity to that history. The “tiny little

Author Archives for Jennifer Labit

Cloth 201: Yeast and Cloth Diapers
May 11, 2014 12:14 pm | by

There’s a lingering recommendation in the cloth diaper community that a few drops of tea tree oil will remove yeast in cloth diapers.  We are not aware of any study showing that tea tree oil is effective in removing yeast from cloth diapers when used in a washing machine in very low concentrations. We do know that tea tree oil has been studied as an effective remedy for a few common human ailments including acne and athletes foot.  In the published studies I uncovered, effective treatment involved a concentrated topical solution ranging from 5-100% concentration.  To achieve this concentration in a laundry environment

Author Archives for Jennifer Labit

Almost Free Diapers
April 1, 2011 12:21 pm | by
Almost Free Diapers

Need diapers for your baby? This article is full of help tips! Almost Free Diapers: how to diaper your baby when you can’t afford disposable or cloth diapers. Diapers are expensive Over the weekend, a customer shared with us this news report from Manhattan’s NY1: High Cost Of Diapers Forces Some Parents Into Risky Practices. It breaks my heart because I personally know what it feels like to have to choose food OR diapers. When my husband and I started Cotton Babies, we were living on $30 a week for groceries plus a WIC check. That certainly wasn’t enough to

Author Archives for Jennifer Labit

Cloth Diapers: What do you do when your friends aren’t worried about disposable diaper waste?
January 14, 2011 3:26 pm | by

I received this question on my Facebook page this week. It was posted by Bethany Haid, a Cotton Babies customer and a bumGenius user. Bethany writes:   Jen, I have a friend that said, “So what? I don’t really care about all the waste.” How do you respond to people who are intolerant of cloth diapering or really indifferent about the negative impacts of paper diapers? Just wondering! Bethany’s question is so good that I thought I’d answer it here on the blog rather than let it get lost in the bowels of Facebook.   You have a few choices.

Author Archives for Jennifer Labit

Jenn’s Thoughts: Pooping Day?
January 6, 2011 5:14 pm | by

Do we have any poop experts who read this blog? If so, I need your help.   We have pooping day in our house. It’s usually a day that we pick Elsie up from the babysitter and find out that she productively filled four diapers that day. Every single child will go at least once, maybe twice, and almost always during dinner. Sometimes, Jimmy and I will have a moment of shared hilarity when the last child finally yells for help wiping their bottom. Other times, like today, it’s not so funny. I’m ready to call the pediatrician and ask

Author Archives for Jennifer Labit

The Top 10 Cloth Diaper Industry Events of 2010
December 31, 2010 3:30 pm | by

The Top 10 Cloth Diaper Industry Events of 2010 Analysis and opinion by Jennifer L. Labit, owner of Cotton Babies, Inc. Creator of bumGenius, Flip & Econobum.     10. For several years, the cloth diaper market has been primarily work at home mom based. Throughout the year, a number of retailers and several manufacturers (including Thirsties) were sold to growth-minded investors. This is a continuing trend from 2009 perhaps showing that we are entering a new phase for the product category.   9. In late October, gDiapers entered the European market.   8. In early October, we launched the

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From Jenn: Econobum Donation Update
December 9, 2010 6:00 am | by

After my Thanksgiving Day post about our holiday campaign to raise cloth diaper donations for needy families (read here: “Trim A Tree, Trim A Budget, Give Cloth Diapers”), we were pleased that many of you responded by purchasing Econobum products that we could donate to needy families on your behalf. I wanted to give a report of what has been donated, by you, so far in December: Econobum Diaper Covers – 4 Econobum Full Kits – 22 Econobum Trial Packs – 4 Econobum Prefolds (3 packs) – 5 If you don’t already know a family that needs cloth diapers, you

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