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aden + anais white label collection: it’s here!
March 23, 2017 8:00 am | by

Snuggle up in style! Cotton Babies is proud to carry aden + anais white label, a new boutique collection made by the beloved swaddle company. The highly-curated collection features unique prints, bold colors and breathable muslin with nods to the company’s founder’s Australian background. The collection was created with modern parents in mind, and we know you will love it as much as we do!

The first ever white label collection by aden + anais is available exclusively in premium boutiques and specialty stores.

Cotton Babies proudly carries the follow White Label items:

We are over the moon for these gorgeous prints! These bold prints are sure to turn heads. Like all aden + swaddles, besides using the blankets to swaddle baby, they can be used as a stroller or nursing cover, burp cloth or tummy time blanket. And with prints this cute, they make amazing backdrops for photographs, too.

More on the Designs


Flock Together Swaddles

Includes an adorable ostrich print paired with stripes and hearts. Together or apart, this girly set is super cute.




Flora Swaddles

A set with two vibrant floral patterns and a white swaddle with darling navy blue butterflies.




Jurassic Swaddles

This dino-mite site is perfect for any fans of prehistoric cuteness. The first blanket includes a colorful collection of dinosaurs. The second is a white blanket with aqua brontosauruses all over. The third blanket has peaceful blue watercolor stripes.



Paradise Cove

This set will take you away! One blanket features gorgeous illustrated flowers. A white swaddle comes adorned with sweet pink and grey birds. An exotic print features mama and baby elephant set upon a pretty floral backdrop.



Seaside Swaddles

A serene and calming set in grey and aqua hues. One blanket features angel fish. The second features seashells and palm trees and the third is a sweet pattern of grey and aqua dots in thick stripes.




Serengeti Swaddles

Prepare your little one for adventure with this cozy swaddles. The first swaddle features a lovable rhinoceros and plant print. The second displays some sweet cheetahs while the third features black watercolor stripes.



Don’t miss the aden + anais White Label Collection!

aden + anais white label collection is only here for a limited time… Order yours today!

Enter for a chance to win!

Add these one of these beautiful swaddles to your little one’s collection in this week’s This Just In Giveaway. For a chance to win one aden + anais White Label Collection classic swaddle, tell us what’s your favorite design in this new collection.

a Rafflecopter giveaway

Eligible entries must be posted no later than midnight Central Time, Wednesday, March 30, 2017. U.S. residents only. Void where prohibited by law. No purchase necessary to win. Winners will be drawn after the close of the contest and notified via email. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. We hereby release Facebook of any liability. All prizes must be claimed within 30 days of end of giveaway.

About the Author

Julia joined Cotton Babies in 2016 as Executive Assistant to Jenn Labit. She’s the proud mama to a toddler and a baby. She and her husband also have 2 dogs, a cat, a turtle and a pet fish. Julia is a diehard Cardinals fan who loves spending time with her family, shopping, crafting, and binge-watching “The Office.”



  • Megan Lawson said...
    March 28, 2017 at 10:25 pm

    I like the seaside collection. The colors and prints appeal to me. Aden + Anais make the best swaddle blankets. My toddler insists on sleeping with one still.

  • Candice said...
    March 28, 2017 at 5:03 pm

    My favorite design is Serengeti!

  • Joanna said...
    March 28, 2017 at 1:19 pm

    It’s hard to pick a favorite! I think I’d have to say the Serengeti collection (love rhinos!) with the Flora a close second. The vibrant design would add a joyful pop to any day!

  • Christine M. said...
    March 28, 2017 at 11:45 am

    I love the Flora Swaddles, so pretty!

  • janie vezina said...
    March 28, 2017 at 5:52 am

    the black and white stripe from Serengeti Swaddles collection would go nice in the nursery.

  • Megan Lackey said...
    March 27, 2017 at 11:56 am

    I like the Aden + Anais Serengeti collection! My son loves jungle/ African animals!

  • Ashley Robertson said...
    March 27, 2017 at 7:25 am

    We love the Serengeti designs because it’s Rhinos and Cheetahs are not popularly used when it comes to natural baby products. Lennox would love that for cuddling.

  • Suzanne said...
    March 26, 2017 at 7:38 pm

    Flock together

  • Laura Temple said...
    March 26, 2017 at 7:28 pm

    Love Serengeti!

  • Jilliann M said...
    March 26, 2017 at 7:09 pm

    I like jurassic!

  • Ruth Beaudry said...
    March 25, 2017 at 4:30 pm

    Love the Jurassic. Close second are the Flock together and Serengeti.

  • Rose Monette said...
    March 23, 2017 at 11:22 pm

    Paradise Cove!

  • Mary Schuh said...
    March 23, 2017 at 10:13 pm

    Paradise Cove

  • Brandy Alaniz said...
    March 23, 2017 at 9:08 pm

    I love Aden and Anais. I will be looking for these swaddles in your store!

  • Olivia said...
    March 23, 2017 at 8:40 pm

    I love the Serengeti! So cute for my baby boy!

  • Jessica Courchene said...
    March 23, 2017 at 6:19 pm

    I love the florals! So pretty!!

  • Kate O'Brien said...
    March 23, 2017 at 5:42 pm

    Love the Jurassic design!

  • Carrie said...
    March 23, 2017 at 3:25 pm

    Love love the Flora collection!

  • Billie Josephus said...
    March 23, 2017 at 3:25 pm

    I am obsessed with all the designs in the floral collection!

  • CJ Huang said...
    March 23, 2017 at 2:57 pm

    Seaside Swaddles is my favorite!

  • Melissa Stutzman said...
    March 23, 2017 at 2:49 pm

    I love the Flora set, so pretty.

  • Cora said...
    March 23, 2017 at 2:09 pm

    I like the seaside swaddles!

  • Lacey said...
    March 23, 2017 at 1:55 pm

    The Flora swaddles are super cute! Awesome prints!

  • Rachelle said...
    March 23, 2017 at 1:40 pm

    something gender neutral… so I guess Seaside Swaddles or Serengeti Swaddles?

  • Kyla said...
    March 23, 2017 at 12:44 pm

    Well, judging by how my little one likes to kick me (6 weeks to go now) I think my favorites have to be the Serengeti Swaddles. I’m not entirely sure it’s not a baby rhino I’m growing in there!

  • Tracy said...
    March 23, 2017 at 12:12 pm

    I like Paradise Cove the best.

  • Noreen Kelly said...
    March 23, 2017 at 11:56 am

    I love the paradise cove prints, but my daughter would be all about the Cheetah blanket (she’s a big Lion Guard Fan)

  • Erin B. said...
    March 23, 2017 at 11:54 am

    I like the seaside prints! Great for either boys or girls!

  • Hannah said...
    March 23, 2017 at 11:21 am

    My favorite is the seaside swaddle dots/stripes one.

  • Danielle Sutton said...
    March 23, 2017 at 11:13 am

    It’s hard to pick a favorite, but I’m really drawn to the simplicity of the Serengeti swaddles.

  • Mollee said...
    March 23, 2017 at 11:02 am

    The Flock Together swaddles. Love the coral. 🙂

  • Saree Wilson said...
    March 23, 2017 at 10:58 am

    These are adorable! I love the jurassic ones and the serengeti ones! I’d be interested to feel them before purchasing. I have a set of aden + anais swaddles where the stripes and dots are kind of hard and make the blanket not very soft.

  • Alexis Cuffy said...
    March 23, 2017 at 10:47 am

    I love the Jurassic swaddles!

  • Emilie Holzer said...
    March 23, 2017 at 10:44 am

    I am loving Flora or Seaside!

  • hannah said...
    March 23, 2017 at 10:38 am

    My favorite design is Flock together, love the shade of pink and the chickens!

  • The Family Voyage said...
    March 23, 2017 at 10:38 am

    We’re about to embark on a round-the-world journey, so these would be amazing to have! I especially love the Serengeti designs.

  • Audrey G. said...
    March 23, 2017 at 10:31 am

    Paradise Cove is the single swaddle I like best!

  • Joy said...
    March 23, 2017 at 8:56 am

    The Dino’s are fantastic