The cloth diaper industry (businesses and consumers alike) needs to work together to effectively counter a bribed blogger initiative designed to promote disposable diapers through mommy bloggers. This is coming directly from the disposable diaper companies. You may have already started to see these posts on some blogs.
As a reference, you can rely on this little tidbit in the Wall Street Journal in an article called “Big Diaper Makers Square Off” published on April 13, 2009.
“Kimberly-Clark plans to ship free samples of its new diapers to about 500
“mommy bloggers,” hoping to build buzz among mothers who write about
child-rearing and their readers. Likewise, P&G is hosting about a dozen
mommy bloggers at its Cincinnati headquarters next week to show how Pampers
diapers are developed.”
To counter this campaign and positively elevate cloth diapers in the eyes of your readers, please make a concerted effort to focus your blogs around cloth diapers and related issues in the coming weeks.
Thanks to everyone for your help. Please feel free to reference this post on your own blogs. I’d also recommend using other social media (ie: Twitter) to get the word out quickly…
Have a great Memorial Day weekend! 🙂