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Jennifer Labit

Cotton Babies Founder + CEO

Mother of 4

St. Louis, MO

Jenn is the founder of Cotton Babies & creator of bumGenius, Flip, and Econobum, worldwide leading cloth diaper brands. She has four children (Andrew, Oscar, Elsie and Louis) and holds an MBA from Washington University. When she's not working full time, she enjoys teaching business leaders how to implement sustainable economic & social change.

www.jenniferlabit.com

Author Archives for Jennifer Labit

A New Approach to Blog Reviews from Cotton Babies
October 8, 2009 1:20 pm | by

I have been thinking a lot about how blogs review our products and how we want you, our customers, and faithful cloth diapering champions, to consider those reviews as you research the many cloth diapering choices that are out there. In July, I posted a blog that talked about the Cotton Babies approach to bloggers reviewing our products – http://clothdiapers.blogspot.com/2009/07/bumgenius-cotton-babies-reviews-are.html. Until this point, we have taken the “let them come to us” approach and, upon reviewing their blog, we have decided whether or not to send a sample for them to review. We have come to realize how much we

Author Archives for Jennifer Labit

The awards just keep coming…
October 6, 2009 9:36 am | by

In addition to the 2 Golds & a Bronze for bumGenius & Flip, the iParenting Media Award for Econobum, plus Cotton Babies being named Best Baby Store in St. Louis…we have yet another exciting award to announce… bumGenius has been awarded GOLD as the best reusable diaper at the 2009 Practical Parenting Awards. We are sooooo excited!!

Author Archives for Jennifer Labit

FTC Rules on Bloggers
October 5, 2009 9:28 pm | by

The FTC has finally released guidelines for bloggers about endorsements and advertising! Cotton Babies has been watching for this, hoping that we would eventually get clarification about how the FTC feels about the issue. We are frequently approached by bloggers requesting free product in exchange for a published review. Some are professional. Others, well, not so much. Now that the FTC guidelines have been published, please stay tuned for more from Cotton Babies on this all-important subject. I want to digest this document before I dive into my thoughts. While you’re waiting, here is a link directly to the FTC

Author Archives for Jennifer Labit

We always knew it was true…
October 5, 2009 10:40 am | by

…but now we know others agree. Cotton Babies was just named the Best Baby Store in St. Louis according to the Riverfront Times. We are just thrilled. The Riverfront Times is a weekly publication here in St. Louis that is known as the “go-to” paper for young adults in the area. Their annual “Best of” issue is their biggest publication of the year. Click here to read the awesome write up! And if you haven’t been to our store, be sure to stop in…I mean, we are the BEST! Cotton Babies9916 Kennerly Rd.St. Louis, MO 63128

Author Archives for Jennifer Labit

Awesome 1 Year Video
September 29, 2009 3:31 pm | by

Ok…so I know I’m a little late posting this…that whole “launching Flip & Econobum” thing has been taking up quite a bit of time around here. But better late than never…right? This video is just so awesome. Amber Smirnow took a picture of her little guy, Alexander, every single day the first year of his life. If that isn’t dedication, I don’t know what is!!! Then she set it to a really great song (that totally gets stuck in your head and has me bopping along at my desk) and here it is...so if you haven’t seen it yet, you

Author Archives for Jennifer Labit

Are we a big company?
September 25, 2009 11:50 am | by

I read an awesome blog post last night from a Cotton Babies customer. Autumn Beck runs “All About Cloth Diapers“. Here is a quote from what she wrote here:   Okay, I’ve always been honest with y’all so I won’t hold back. When I first started cloth diapering I strongly disliked all things made by Cotton Babies. I know, terrible, isn’t it?! You want to know what’s worse? I had never even tried one of their products. I completely made some crazy assumption that it was “big business” with no family behind it. Um…I couldn’t have been more wrong. Cotton

Author Archives for Jennifer Labit

Are Flip disposable inserts biodegradable?
September 24, 2009 11:05 am | by

How many of you are wondering if the disposable inserts that are coming with Flip are biodegradable? Plenty it seems, because our customer service email box is overflowing with this particular question.   You may find it interesting to know that Kmart got in trouble with the FTC this summer because they were advertising paper plates as biodegradable. The FTC says that the actual anticipated disposal of a product labeled “biodegradable” must be in a form that encourages biodegradation. Did you know that 91% of consumer waste ends up in landfills? Landfills are essentially time capsules for waste. No matter

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Cotton Babies’ Cloth Diapers Bring Home 2 Golds & a Bronze!
September 23, 2009 11:30 am | by

The 2009 Practical Pre-School Awards results are in and (drum roll please)…Cotton Babies’ cloth diapers were awarded 2 gold awards and 1 bronze!!!! The brand new Flip Cloth Diaper System & for the bumGenius All-in-One Cloth Diapers were awarded the GOLD! The Bronze award came for the bumGenius One-Size Cloth Diaper. The Practical Pre-School Awards exists to identify and reward excellence in the fields of educational equipment, childcare, books and toys suitable for children aged birth to eight for use in professional childcare and educational settings. These include private and state nurseries, pre-schools, playgroups, childminders and after-school clubs. We are

Author Archives for Jennifer Labit

New! Flip & Econobum, from the makers of bumGenius
September 13, 2009 5:37 pm | by

After rumors and speculation have flooded Facebook, Twitter, the Blogosphere and message boards for weeks, we are so excited to share with you what we have been up to at Cotton Babies… Cotton Babies, the makers of the top-rated cloth diapering system, bumGenius, have developed two brand new cloth diapering systems that will make it easier than ever to cloth diaper your baby. Flip is designed for the on-the-go consumer. One of the things we find most exciting about the Flip system is the disposable insert. This insert eases the transition into cloth diapers, makes vacations simple and helps families

Author Archives for Jennifer Labit

Econobum
September 9, 2009 6:41 pm | by

We are so thrilled to announce that one of our new products, Econobum, has already won an iParenting Media Award – and it hasn’t even hit the market yet!! Stay tuned for all the details, which will be announced this Sunday!!! Now…I bet you can’t wait to hear what else is hiding up our sleeves… 🙂

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