Today, we are unveiling our 2011 cloth diaper awareness campaign, Change 3 Things. In an effort to promote general consumer awareness of cloth diapering, we have set some big goals for 2011.
- 100,000 parents committed to change 3 cloth diapers per day.*
- 30-50 million pounds of prevented landfill waste*
- 100 million disposable diapers not purchased.*
- $24 million of combined savings for participating families**
We are busy parents too and really appreciate achievable, manageable goals. Changing three cloth diapers a day is something that almost any parent can do (stay at home or working).
Do my 3 cloth diapers per day really matter?
Yes, it matters! When I get calls from mainstream media, one of the first questions they ask is “how many people use cloth diapers?” This has been true with every major parenting publication and news organization (including Time Magazine) that I’ve ever spoken with. It’s next to impossible to answer that question because we don’t know. This not only gives us a way to answer that question but it also gives us a way to measure how many cloth diapers are being used every day. Is it perfect? No, but it’s a start.
How does it really change me?
Every cloth diaper saves about $.25 (depending on what brand of disposables you buy). If you save $.75 a day, it may not seem like much, but those three diapers can save you approximately $260 over the upcoming year. In addition to the savings per diaper, you can save yourself time, money and gas for those emergency trips to the store when you run out of diapers.
As parents, we know how frustrating it is to do those repetitive tasks like dishes, laundry, picking up toys, and changing diapers only to turn around and do it again a short time later. By joining the Change 3 Things revolution, you can take one of those repetitive tasks and turn it into an opportunity to create lasting impact that your two year old can’t undo in five minutes.
Building a foundation of accomplished goals makes us feel we can achieve more. The Change 3 Things campaign is a great place to start and could set in motion habits that build your confidence, empowering you to revolutionize your family.
How does it change my baby?
By using cloth diapers, you choose everything that touches your baby’s skin. Additionally, you could brighten baby’s future by applying the financial savings of cloth diapering towards their education…$0.75 a day in a savings account adds up quickly.
Does it really change the entire planet?
Did you know it could take as much as 500 years for a disposable diaper to decompose? That’s right, disposables YOU once wore could be … still out there, full of well, you know. One baby in disposables could contribute as much as one ton of waste to a local landfill! Your participation in this revolution of change could prevent the disposal of as much as 55 million pounds of waste.
Want to spread the news?
We’ve created a t-shirt and a silicone band that you can use to promote cloth diapering and just exactly how much GOOD cloth diapering families are going to do for our environment and for our economy this year. At Cotton Babies, when you purchase one of our “Change Kits“, the silicone band is included for free. T-shirts are only $5. The silicone bands are $1. Buy 1 or buy 100… you pick.
Who is behind this?
The Cotton Babies brands (bumGenius, Flip and Econobum) are sponsoring this event. We are inviting retailers, manufacturers, non-profit groups, doulas, nurses, hospitals, pediatricians, chiropractors… anybody who shares our goal of reducing waste and and promoting cloth diapers to share this information with their customer. We’ve intentionally designed this to be all about you.
Working together, we really can change the world.
* Numbers are approximate and based on information published in the Environmental Agency’s Science Report SC010018/SR2.
** Based on approximately $0.25 per disposable diaper NOT purchased by participants because they chose to change a cloth diaper instead.