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Cloth Diapering Celebrities (and the rise of cloth diapering in modern America)
December 27, 2007 6:36 pm | by

This year, many celebrity parents have chosen to “go green” and use cloth diapers with their new baby.

According to Celebrity Baby Blog:

Our goal at Cotton Babies is to see cloth diapers on more babies. When we started our business six years ago, being “green” was reserved for the rich. Today, our cultural focus has changed to be one of reachable social responsibility, economy and reducing waste. The change in focus has moved the spotlight from disposable diapers to the increase in economy and waste reduction generated by cloth diapers. Six years ago, it was a major business decision to bring cloth diapers into our company. Today, as an owner of bumGenius , a market leader in cloth diapering brands, I see our our culture (and our business) changing almost daily as more parents realize that cloth diapers are still an option. We’ve watched our business grow from a small bookshelf in our living room to an healthy, thriving network of interdependent businesses representing owners and employees on five continents.

The overall industry has seen a very steep growth curve in the last couple of years. We believe that the growth is due to several factors. The leading factor is the increasing interest in cloth diapering from families in the United States. Families are aware of how many diapers they throw away and as they try to reduce household waste, diapers are now an easy thing to address. Today’s cloth diapers actually look like diapers and are easy to use. Secondly, the increased media interest in cloth diapering has increased its overall exposure to the mainstream family. And last, there is a strong word-of-mouth network between new moms. We often field calls from women who just saw their friend change a modern cloth diaper at a play group. Just seeing that diaper changed (and how easy it was) resulted in another mom
introducing cloth diapers to her diapering routine.

That mom could be anybody, from virtually any walk of life. We sell to everyone from celebrities, wealthy families, ultra-environmentalists and the very poor. The vast majority of our parents just want to save a little money and decrease their overall waste output at the same time.

There has been another relatively recent spike in cloth diaper purchases. We attribute that increase in usage to the following factors.

  • Oil prices – gas is more expensive.
  • Food prices – milk has gone way up in price.
  • Media – everywhere you turn, you’re hearing about something else “going green”.
  • Increasing concern about ingredients – customers want to know what is in their food and their baby-care products – diapers included!
  • Changes in technology – reusable diapering products (and even the elements used to create those diapers) on the market today are vastly different from those available even five years ago.
  • Celebrities speaking out about the importance of cloth diapering.

It is wonderful to see so many celebrities publicly speaking out about their choice to use cloth diapers. It means so much to the cloth diapering industry when celebrities participate in the shared benefits of cloth diapering. Those benefits reach to the earth, their child, to their communities and through the media, and most importantly, they reach a fan base heavily influenced by celebrity choices.

To our celebrity families (public and private)… Thank you for using cloth diapers. Your story might be all it takes to encourage another mom to give it a try. Thank you for not allowing your baby to leave a legacy in the landfill. Finally, thank you for making us part of your parenting journey.

Kindest regards,

Owner of Cotton Babies
Creator of bumGenius

Cloth Diapering Celebrities (and the rise of cloth diapering in modern America) is copyrighted 2007, Cotton Babies, Inc.

About the Author

Jenn is the founder of Cotton Babies & creator of bumGenius, Flip, and Econobum, worldwide leading cloth diaper brands. She has four children (Andrew, Oscar, Elsie and Louis) and holds an MBA from Washington University. When she's not working full time, she enjoys teaching business leaders how to implement sustainable economic & social change.


1 Comment

  • Amy said...
    January 11, 2008 at 10:28 pm

    I attend a Nursing Mom’s group at Kangaroo Kids and this is how I learned about the “new” cloth diapers. I didn’t know they were so easy to use. Now, other moms have seen me with cloth diapers and I tell them how wonderful and easy they are and they end up going to cloth diapers, too.