James Nipper of Knoxville, Tenn. was the winner with the fastest time of 0.59 seconds. James was very dedicated to his training. After attending the launch event at Fluff n’ Stuff, James went back several times each week to improve his technique and time. He was a man with a mission.

But what really touched us about James’ story was what happened before The CAN Challenge ever began. James is an army veteran, having served in Iraq, where his unit was hit by a roadside bomb. James is now medically retired from the U.S. Army due to injuries received during that incident.

James, a father of two who is expecting a daughter this fall, has been out of the military for three years, living on a fixed income from the military and social security disability. He is also attending college, as he prepares to go back to work. Before The CAN Challenge, James knew how much his wife wanted to cloth diaper, but building a stash for the newest arrival on their budget was going to be tricky.

“When we heard about The CAN Challenge, I thought it would be a great opportunity to try to win the girly diapers my wife wanted and deserved for our daughter,” James said. “My son and I worked our butts off to get faster and faster so we could win. I am very grateful for the opportunity to provide excellent quality diapers we could never afford otherwise.”

During the final days of The CAN Challenge, you might have noticed more than one man from Fluff n’ Stuff on the leader board. Beth Matthews from Fluff n’ Stuff not only hosted a launch event for the challenge in June, but also held her own local showdown for the top contenders in the Knoxville, Tenn. area as the challenge drew to a close.

Fluff n’ Stuff is located in a shopping mall, they drew quite the crowd during their events. “Going into a mall has allowed us to reach out to the general population to promote natural parenting, baby wearing, cloth diapers and more to customers who might not normally stop in,” Beth said.