Under the Affordable Care Act, health insurance plans in the United States must provide breastfeeding support, counseling and equipment for the duration of breastfeeding. That means that insurance will cover the cost of a breast pump for new moms; either a new one to keep or a rental unit. This applies to all plans with the exception of grandfathered plans. So, how do you get your free breast pump? Call your insurance company. There should be a phone number on your insurance card. Give it a call and tell them you need to find out how to get your free breast pump.