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Tag Archive: Oopsie

The Story of Oops… and Oopsie!
March 20, 2019 10:08 pm | by
Behind the scenes: The story of our color "Oops" and "Oopsie!"

With a name like Oops, there must be a story! Did you know, the color “Oops” was purely chance? Fabric suppliers generate colors by code, but on one fateful run years ago, the code – we think for Blossom – was inverted. Just like that, Oops happened. Never wanting to waste, we decided to embrace the surprise. When we realized we didn’t have tabs that would match the PUL, our design team began proposing fun tab and snap combinations for our little Oops. We’d considered Grasshopper for one tab, Mirror for the other, with mixed up snaps, then someone pointed