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bumGenius goes to the Today Show!
July 6, 2010 2:03 pm | by

On Thursday morning at 6am, a crowd of cloth diapering parents and their babies (wearing cloth diapers of course) is going to convene on Rockefeller Plaza with the goal of making cloth diapers talked about in every living room across America.

The cloth diaper movement has always been fueled by moms, bloggers, tweeters and responsible parents everywhere.Cloth diaper companies can’t hold a candle to the advertising budgets of the disposable giants, but we do know something about viral marketing and about how to get a culture talking about using cloth diapers and being responsible with their child’s future.

Last week, the Today Show ran a short segment about the new disposable diapers that look like cloth diapers have looked for years. Since the Today Show is interested in diapers, we thought they should see the cloth diapers that inspired the disposable diapers they talked about last week. We need your help to get this done right!


The details:

Every morning, The Today Show runs short crowd segments outside their studios.On Thursday, I’ll be taking small team from Cotton Babies to New York. We plan to hang out at the front of that crowd from 6am to 11am with signs about cloth diapering and our babies wearing only bumGenius cloth diapers. We would love to have you there!

  • Meet at the corner of 49th and Rockefeller Plaza.
  • We will be there from 6am to 11am. Come as early as you can. If you can be there at 6am to help secure spots in front, that would be wonderful!
  • Look for two girls wearing babies and bright orange shirts that say “bumFlip’nGenius” on the front.
  • We will have your diapers and tshirts.
  • Dress your baby in a visible cloth diaper.If it is cooler in the morning, we suggest babyLegs and a cute shirt over the legs and tummy.
  • The high on Thursday is only 86. Don’t forget sunscreen and a hat though!
  • Bring a hand-made sign that says somethingpositive about cloth diapers.
  • We will have some signs there if you don’t have time… but handmade sigsn are better than my printed signs!
  • I don’t have a way to provide you with water, so please don’t forget a water bottle.

If your baby is wearing bumGenius while you are there, you’ll get a FREE bumGenius diaper to take home!You’ll also get a FREE bumGenius tshirt.
(free product offer is good while supplies last)

Please spread the word to your followers, friends and family. Thanks everyone for your support. Let’s get our babies bums on national television and show a world of other parents that they have options when choosing diapers for their baby! I can’t wait to see you there!

Kindest regards,



P.S. If you aren’t able to come, you can participate by taking a photo of your baby watching The Today Show that morning and post it on their Facebook page here:

About the Author

Jenn is the founder of Cotton Babies & creator of bumGenius, Flip, and Econobum, worldwide leading cloth diaper brands. She has four children (Andrew, Oscar, Elsie and Louis) and holds an MBA from Washington University. When she's not working full time, she enjoys teaching business leaders how to implement sustainable economic & social change.



  • CD mama said...
    July 30, 2010 at 1:16 am

    Thanks for sharing this!
    This is what i have found after reading this one:

  • Anonymous said...
    July 14, 2010 at 8:51 pm

    wish i could have seen it! is there any video coming?

  • Anonymous said...
    July 8, 2010 at 1:05 pm

    Thanks so much we had a wonderful time and we love the new diaper I promise I will get you some action shots!

  • tia said...
    July 7, 2010 at 4:30 pm

    SO exited!!! Wish i could make it!!!
    I will have to take a pic of my DD in her bum genius OS watching the show!!

  • Anonymous said...
    July 7, 2010 at 4:06 pm

    Do you get the free diaper and tshirt if you post a picture?

  • Kathy said...
    July 7, 2010 at 2:54 pm

    So excited about going to this!
    See you there!!

  • Capt'n Amazing's wife said...
    July 7, 2010 at 11:52 am

    *Like* times 10000!!!!!
    We don’t have TV here, so is there a website that I can go to and take a picture of my son in his bumgenius diaper while we are watching the today show?

  • Laine said...
    July 7, 2010 at 9:58 am

    Awesome idea! I’ve blogged about it to my readers on

    Good luck!

  • Jenny said...
    July 7, 2010 at 7:53 am

    Sad that I’m too far away to participate, but I’ll be watching! It’s a great idea and I hope it gets lots of attention!

    If you are talking about those diapers made to look like blue jeans, those things are TACKY! It’s hilarious to me that they are trying to compete with cloth by making something that just looks like cloth for an even higher price. And the sad thing is that there are people who will buy it.

  • Francesca said...
    July 6, 2010 at 9:33 pm

    Wow! Sounds awesome! We’ll be there in spirit! Have fun and I hope you’ll post about the experience!

  • Eliza said...
    July 6, 2010 at 8:17 pm

    I’m aiming to be there, probably around 8:30 or so. Do I need to RSVP?

  • Chasity said...
    July 6, 2010 at 7:56 pm

    We will be watching rocking our BGs and cheering you on! I can’t wait!

  • Anonymous said...
    July 6, 2010 at 6:53 pm

    Good for you!! Wish I could be there.

  • Lucy said...
    July 6, 2010 at 5:53 pm

    if we weren’t moving that day, we would be heading up. darn move. good luck! have fun.

  • Mindy said...
    July 6, 2010 at 5:18 pm

    Oh, man! So wish I could be there! Best wishes!

  • Kellista said...
    July 6, 2010 at 5:16 pm

    OMG, I wish I could fly to NYC tomorrow!

  • Selfish Hippie Mama said...
    July 6, 2010 at 5:05 pm

    Man—this is going to be WILD!! Y’all rock!!

  • Johanna Griffin said...
    July 6, 2010 at 4:57 pm

    If I were still on the east coast I would of made the drive up. So Ill be supporting you from home, and Ill make sure to write the Today show on their website about your appearance. Maybe this could be the foot in the door to get a small segment!

    Good Luck Ladies! and Have fun in the Big Apple!

  • Rochelle said...
    July 6, 2010 at 4:43 pm

    Sooo awesome Jenn! I wish I could come. I would soo be there if I didn’t live in Ohio!

  • genie_lmd said...
    July 6, 2010 at 4:42 pm

    my little man will be sporting his BG while watching and cheering at home. Unfortunately New York is really far from North Carolina!

  • Beccalynn said...
    July 6, 2010 at 4:20 pm

    I can’t be there but I’ll be watching for you!
    Good luck!!! If only all the cloth diaper brands did this every once in awhile eventually people other than us crazy bloggers might figure out the best way to diaper their babies!

  • greg said...
    July 6, 2010 at 3:45 pm

    I hope it goes well and has a positive impact on parents across the nation. I’ll be watching with my little guy in a Bum Genius one size. Good luck!

  • annette h. said...
    July 6, 2010 at 3:14 pm

    I wish I could go, I love too far away though 🙁 I’ll be watching and cheering from afar!!

  • Amy McDaniel said...
    July 6, 2010 at 3:09 pm

    I’ll be recording it if im not awake!! Cant wait to see the lil ones in their cute fluff:)