Jennifer Labit
Cotton Babies Founder + CEO
Mother of 4
St. Louis, MO
Jenn is the founder of Cotton Babies & creator of bumGenius, Flip, and Econobum, worldwide leading cloth diaper brands. She has four children (Andrew, Oscar, Elsie and Louis) and holds an MBA from Washington University. When she's not working full time, she enjoys teaching business leaders how to implement sustainable economic & social change.
www.jenniferlabit.com
Author Archives for Jennifer Labit
The Wall Street Journal just published an opinion piece on attachment parenting & cloth diapers in their Saturday edition. The headline – “Spend every moment with your child? Make your own baby food and use cloth diapers? Erica Jong wonders how motherhood became such a prison for modern women.“ The author is clearly talented. Her article was deftly written to stab a knife in the heart of those who have wielded other equally venomous attacks in her direction.She eloquently attacked the parenting style, but I wish she had identified the real issue before writing a sadly misdirected article to be
Author Archives for Jennifer Labit
BUY 5, GET 1 FREE – now also available on bumGenius 3.0 DELUXE All-In-Ones! Thinking of giving cloth diapering a try or need to build your stash? The #1 selling cloth diaper brand in North America, bumGenius, rarely goes on sale. Due to popular demand, we’re now extending this offer to both our bumGenius 4.0 One-Size Cloth Diapers AND to our bumGenius 3.0 DELUXE All-In-Ones too! This is one deal you don’t want to miss! (Offer expires 12/31/10 or while supplies last. No limit. May not be combined with any other offers. P.S. We know you want a sale on
Author Archives for Jennifer Labit
BUY 5 bumGenius 4.0 One-Size Cloth Diapers, GET 1 FREE! Thinking of giving cloth diapering a try or need to build your stash? The #1 selling cloth diaper brand in North America, bumGenius, rarely goes on sale. This is one deal you don’t want to miss! SPECIAL OFFERSWe also have a great deal on our Flip Hybrid Diapering System, exclusive to Cotton Babies. Now when you purchase Flip Day Packs, you get a free package of Flip Disposable Inserts! DID YOU KNOW?Qualifying bumGenius, Flip and Econobum purchases are backed by a 30 day satisfaction guarantee only when you buy from
Author Archives for Jennifer Labit
So I’ve been reading forums, facebook, twitter and emails all day. I’m grateful for all the wonderful people who have sent me supportive messages… God love you, really, you’re wonderful. So, I’m going to step back a few months for this post and give you all a little back story. When we launched the bumGenius 3s… it was no big deal… relatively pain free… accepted well by the industry and customers alike. The 3s were a functionality change, no big color splash… but a big assembly, pattern and production change. After the 3s came out, I promised myself that I
Author Archives for Jennifer Labit
We noticed comments on the Cotton Babies Facebook page this weekend about a picture posted of a mama wearing an older baby on her back using a stretchy wrap. She was shopping our Cloth Diaper Garage Sale this weekend and clearly enjoying her day… Understandably, a few people were very concerned about the way she was wearing her baby. Don’t go look, to protect her privacy we deleted the photo. However, this raised a pretty hairy topic this morning that I thought we should discuss with you. The way the baby was being worn isn’t recommended by the manufacturer. It
Author Archives for Jennifer Labit
We had an awesome day today… I love it when we can start off a blog post like that…. We’ve been getting piles of new things in lately. If you want to stay on top of everything new, be sure that you’re a fan of Cotton Babies on Facebook. I’m posting our micro-updates there to avoid sending a million emails out. Everyone here has been practically holding their breath for when the fresh, new Flip Disposable Inserts would get to our warehouses. When I pulled into the parking lot this morning, I was delighted to see that a container was
Author Archives for Jennifer Labit
I’m going to start out this blog post by telling you that we don’t often talk about things like this. I’m not exactly a “stick it out there so you can tell us we are doing a good job” kind of person. I know, the PR people are all shaking their heads in dismay. It’s not exactly the best promotional strategy. But it’s me. It’s my heart, it’s our company, we don’t like to talk about it and there you go. Disclaimer over. Have you ever wondered how you could make a significant impact on your local community using cloth
Author Archives for Jennifer Labit
On Thursday morning at 6am, a crowd of cloth diapering parents and their babies (wearing cloth diapers of course) is going to convene on Rockefeller Plaza with the goal of making cloth diapers talked about in every living room across America. The cloth diaper movement has always been fueled by moms, bloggers, tweeters and responsible parents everywhere.Cloth diaper companies can’t hold a candle to the advertising budgets of the disposable giants, but we do know something about viral marketing and about how to get a culture talking about using cloth diapers and being responsible with their child’s future. Last week,
Author Archives for Jennifer Labit
Hi everyone. Wow, what a day we had yesterday. It was amazing to watch the visitor count on the website climb (hours before the video posted to YouTube), sad to watch the server melt under the load and thrilling to watch the order count climb as retailers and customers ordered tens of thousands of diapers yesterday. A truly jaw dropping day from my vantage point. I had no idea that our users could respond in such a strong way in such a short period of time. You are amazing and the combined power of the cloth diapering community is nothing
Author Archives for Jennifer Labit
We’ve received many questions today about what exactly what we changed about the hook & loop.Our new hook & loop is made out of 100% polyester (the vast majority of hook & loop available in the United States is made of nylon). It is flexible, softer, and stickier after washing. I absolutely love it! The photo to the right is a picture of the old laundry tabs and the new laundry tabs. These stay soft and flexible over time while retaining their stickiness. (sidenote: in this photo you can also see the start/stop of the top stitching just above the
